YouTube has become an outlet for entertainment, business, self-promotion, and for companies to reach there customers. This has been seen more since YouTube has given its members the special feature of creating there own YouTube Channel specific to whom ever creates it.
Best Buy does a great job with Social Media. There ability to keep information current and interactive gives them an edge above all other electronic stores. The commercials and advertisements they post span a wide range of consumers. This is apparent with almost 5,000 viewers on there YouTube channel and over 7 million video views. If you click on the image above it will take you to Best Buy’s YouTube Channel where they feature specials and recent commercials. Right now all of there commercials deal with the holiday season. They add humor and first hand customer experience. The video below was just recently posted. It tells the story of a business man that received a laptop for Christmas from his father. He then went into selling leg lamps and continuing his family story by consuming himself in The Christmas Story movie.
Our generation is visual to say the least. We look for continuous stimulation and interaction. The YouTube Channel makes Best Buy look personable and interesting to the viewer. Have a problem with your tablet or sound system? This channel even is a helpful tool for those having trouble with there electronics. Detailed instructions are available in the drop down tabs. It is great that customer service is available 24-7 online as well as via phone. This gives all users the best experience possible.
On there Facebook page they have a quick link to there YouTube channel. This seems to be a large part of there marketing and interaction strategy. They direct all social media outlets to YouTube.
Best Buy’s success can be seen easily because no one can compete with there customer loyalty and use of social media. The idea to push a electronics company onto the internet where most of there sales occur now was smart and ahead of the curve when they started. Since then they have continued to push for more and test what outlets work the best to target new customers.